Follow up depends on your memory
With no campaigns running, every touch is a thing you have to remember. Nobody remembers at 9 p.m. on a Thursday.
End of summer pricing — $699, was $1,000
You are paying for Follow Up Boss.
We make you use it.
We build the whole thing in five business days. One specialist, start to finish.
- 5
- business days
- 17
- campaigns installed
- 14
- days of support
- 1
- specialist, start to finish
Secure checkout. Your confirmation and onboarding form arrive the same day.
01
The honest part
Follow Up Boss does not fail.
Empty Follow Up Boss fails.
The pipeline is invisible
Without Smart Lists and stages, your database is storage. You cannot work a list you cannot see.
You bought a tool, not a system
The subscription is not the work. The build underneath is the work, and it is the part nobody has time for.
02
What it is costing you
The build is not the expense. The database is.
One deal
A single closing lost to a lead that went cold is worth more than this entire build. Most agents have several a year and never see them, because a lead that dies quietly does not send a notice.
Twelve months
That is how long a serious buyer takes when they are early. Without a nurture campaign running, twelve months is exactly how long you have to remember them yourself.
Every month you wait
You pay the Follow Up Boss subscription whether it is built out or not. The bill arrives either way. The only variable is whether it is working.
03
Why we build it this way
I stopped believing agents had a discipline problem.
For six years I have been inside real estate operations, and I kept meeting the same person. Working harder than anyone I know. Up at seven, still going at ten. Doing everything right and still losing deals somewhere in the middle of the pipeline.
For a long time the industry told those people to try harder. Follow up more. Be more consistent. I watched that advice fail over and over on people who were already at capacity.
Then I started opening their CRMs. Same thing every time. A real subscription, real lead flow, real closings, and underneath it an account that was never built. No stages. No lists that meant anything. No campaign running on the twelve month buyer. The system was not failing them. There was no system.
Agents are not failing because they do not work hard. They are failing because their systems are. That is the whole thesis, and it is why we build instead of coach.
A CRM nobody set up is just a list of people you are letting down.
Mira Brokken, founder, Unbroken Consulting.
04
Everything in the package
Four layers, built in order, handed to you finished.
01
Structure
- Core process map for buyer, seller, and follow up
- Stage setup
- Tag setup, if applicable
- Custom fields setup
- Lead flow configuration
02
Daily driving
- Smart Lists and Collections for daily CRM management
- Appointment types and outcomes setup
- Phone settings and preferences setup
- Contact import, if applicable
03
Follow up engine
- Seventeen pre-built email and text campaigns, installed
- Buyer and seller nurture automations
- Written for manual or automated texting, your call
04
Handoff
- Your process map, as an SOP
- Training video that walks you through the process
- Follow Up Boss recording library for agents and admin
- Setup blueprint for your account
- 14 days of email support, included
- 14 days of Unbroken Pulse, included
05
The client journey map
This is the process map you get.
Every lead source, every stage, every automated message, drawn out in one picture. This is the client journey for your buyers and your sellers, from the first touch through long term nurture. It is the map we build inside your account, and you get a copy as an SOP so your team knows exactly how the system works.
- Lead sources on the left: Google Ads, your website, Homes.com, referrals.
- Buyer process and seller process, kept separate so the messages fit the person.
- Stages that move a lead from new, to hot, warm, or nurture.
- Long term nurture and past client campaigns so nobody is forgotten.
You do not need to memorize the map to use the system. Every build comes with a training video that walks you through the process, your Follow Up Boss recording library for agents and admin, and a setup blueprint so your team can run it without guessing.
06
Who this fits
We are not building this for everyone.
We work with a small number of agents at a time, so it is worth being direct about who this is built for.
Yes, if
- You already pay for Follow Up Boss.
- You have lead flow coming in.
- You are solo or a small team.
- You keep meaning to set it up.
- You want it done, not explained.
Not yet, if
- You have not chosen a CRM yet.
- You need a multi-team build with routing across offices.
- You want someone to work your leads for you.
Need the bigger build? We do that too. Start with a conversation instead.
If you read the left column and recognized yourself, you are who this is for.
07
The Follow Up Boss Foundation
One price. One build. No subscription.
Everything above, installed inside your account by one specialist, in five business days.
- What you do
- One onboarding form and admin access. Around twenty minutes.
- When it starts
- The day your onboarding form is in, not the day you pay.
- What you keep
- The account, the campaigns, the training. No subscription.
The Follow Up Boss Foundation
$1,000$699
One time. No subscription. End of summer pricing.
- Full account build in 5 business days
- 17 campaigns written and installed
- Your process map, training video, and recording library
- Setup blueprint for your account
- A 30 minute one to one consultation with Mira
- 14 days of support and Unbroken Pulse
The $699 is not the number that matters. The deal going cold while you decide is.
Secure checkout. Your confirmation and onboarding form arrive the same day.
08
The campaign library
Seventeen campaigns, written by us, loaded and turned on.
Educational content, not sales blasts. Written to keep you useful to people who are not ready yet.
Buyer
9 campaigns- Buyer Connected Hot3 monthsEmail and text
- Buyer Connected Warm6 monthsEmail and text
- Buyer Connected Cold12 monthsEmail and text
- New Buyer Lead20 daysEmail and text
- Buyer Long Term Nurture12 monthsEmail and text
- Buyer Old Leads Re-Engagement9.5 monthsEmail and text
- Open House Attended1 monthEmail and text
- Buyer Closing Anniversary5 yearsEmail
- Buyer Review Request3 emailsEmail
Seller
8 campaigns- Seller New Lead20 daysEmail and text
- Seller Connected Hot3 monthsEmail and text
- Seller Connected Warm6 monthsEmail and text
- Seller Connected Cold12 monthsEmail and text
- Seller Long Term Nurture12 monthsEmail and text
- Seller Old Leads Re-Engagement9.5 monthsEmail and text
- Seller Closing Anniversary5 yearsEmail
- Seller Review Request1 monthEmail
09
From agents we have built for
The part that matters is what happens after we leave.
Mira has a deep understanding of both real estate workflows and CRM strategy. She took the time to understand my processes and implemented automations that made sense. If you are looking for a customized and personalized service to automate your Follow Up Boss processes, I highly recommend Unbroken Consulting.
Nika Leoni
Realtor
We hired Mira for a very detailed AI lead generation project and she delivered results that I could not even have imagined. She is very good at what she does and she helped guide me in the AI world in easy to understand terms.
Todd Armstrong
Real estate agent
Mira and her consulting firm is amazing to work with. They are very thorough. They will go into detail on all campaigns and match it to exactly what you are looking for. I highly recommend her and her company.
Jorge Braham
Real estate agent
40+
builds delivered
6 years
inside real estate operations
5 days
from onboarding form to done
Secure checkout. Your confirmation and onboarding form arrive the same day.
10
From payment to handoff
Five business days, start to finished.
The clock starts when your onboarding form is submitted, not when you pay.
You pay, we email you
Checkout right here. Your confirmation email lands the same day with your onboarding form and the access steps.
You fill the onboarding form
About twenty minutes from you, plus admin access to your Follow Up Boss account. The five business day clock starts the moment the form is in.
We build
Process maps, campaigns, Smart Lists, stages, routing, fields, phone settings, and your contact import.
Trained and handed over
Two videos walk your team through it, then 14 days of email support and 14 days of Unbroken Pulse.
30 minutes with Mira
A one to one thirty minute consultation with me once your build is done. Bring your questions and we walk the account together.
Your onboarding form arrives by email the moment you pay. Nothing to fill out before then.
11
Included with every build
A 30 minute personalized consultation, one to one with me.
When your build is finished, you do not get handed a login and a wave goodbye. You get a thirty minute, one to one consultation with me, Mira. It is your time to ask anything about your account, your leads, and your market.
Bring your questions. Bring the lead that has been sitting there for six months. Bring the deal you are not sure how to handle. This is personalized to you and your business, not a scripted walkthrough.
- 30 min
- one to one with Mira
- Personalized
- to your market
- No script
- your questions
Secure checkout. Your confirmation and onboarding form arrive the same day.
12
Before you pay
Straight answers.
If your question is not here, email info@unbrokenconsulting.com and I will answer it myself.
Book your build.
Five business days from the day your onboarding form is in. One specialist, start to finish.
Secure checkout. Your confirmation and onboarding form arrive the same day.